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The Study of Systém and Process optimization of Service operation
Prokeš, Viktor ; Havlásek, Roman (referee) ; Jurová, Marie (advisor)
This thesis is oriented on the automotive industry with the focus on the domestic producer of the vehicles – the Škoda Auto Company. It describes the subject of business in the mentioned company and subsequently it refers to the current trends of the automotive market in the Czech Republic. On the basis of the analyses` results of the after-sales services allied with usage of the Škoda-products it will propose their possible future progression. Thereinafter will the thesis concentrate on the description of the existing after-sales processes focused on the „through-pass“ of the vehicle through the authorised Škoda Auto service. It deals with the analysis of the service systems in detail using the tight cohesion of them. Modern technologies used in the current vehicles put significantly higher demands on their maintenance, which call for the continual optimization of the service processes with the maximal utilisation effort of the feedback. The appropriate personnel have become the necessity. For these purposes it will be recommended the introduction of the electronic multipurpose memory devices intended for the data collection. In the next step will the after-sale-service process be described with the focus on the usage of these electronic memory vehicle-keys with the reference to the procedural simplification of the maintenance operations. The final part of the thesis will evaluate the general contribution of the proposed resolution for the service processes as well as their users.
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Design of Data Acquisition Equipment IMC Fastening System in the Car
Černý, Martin ; Jeník, Radomír (referee) ; Ramík, Pavel (advisor)
Devices for measuring the dynamic load and vibration of certain parts of the bodywork or parts of other parts of the vehicle are made using accelerometers and measuring instruments IMC. It must be simply installed into the interior of the vehicle so that it is not necessary to remove any parts of the interior and to avoid damage to all parts of the interior. The preparation must also withstand the considerable dynamic load generated by the harder operation tests.
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Comparison of the Country-of origin Effect on Czech Products Domestically and in Austria
Plieštik, Marek ; Hořínková, Monika (referee) ; Chalupský, Vladimír (advisor)
The aim of this diploma thesis is to compare the influence of the country of origin effect on Czech products between Czech and Austrian university students. The first part includes description of existing theories in this field and also presents theoretical possibilities of brand and product origin communication. The empirical part introduces both markets, selected brands Škoda Auto and Pilsner Urquell and presents the interpretation of the data obtained from the questionnaire and its quantitative analysis. In the proposal part, the conclusions of the hypotheses constructed based on the empirical research in the first chapter are interpreted, the differences between both groups of respondents are discussed and author’s proposals are presented.
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Sponsorship as a tool of effective communication
Bábíková, Kristýna ; Pokorný, Karel (referee) ; Šimberová, Iveta (advisor)
This Master´s thesis deals with a sponsor activities of Škoda Auto, a.s., that are used as one of the marketing communication instrument. The main pillar of the intention to make the communication more effective is the proposal for a new strategy of using sponsoring as an instrument that integrates it into the complex communication mix and by means of multiplication maximizes communication effect while pursuing fulfilment of marketing and communication goals of the company.
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Evaluations of Key Foreign Markets for the Supplier Selection in Society Skoda Auto
Kabáč, Ľudovít ; Tesař, Rostislav (referee) ; Jurová, Marie (advisor)
The Diploma Thesis seeks to evaluate key markets of the SKODA Auto company in terms of purchasing and supply possibilities. It analyzes both Skoda's external and internal environments and assesses current conditions in their key foreign supply market. Furthermore, it describes the purchasing process, methods of localization of suppliers, as well as possible methods of evaluation of Skoda's suppliers. The Thesis should provide the reader with an overview of current trends and opportunities in Skoda's supplier market.
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Optimization of simulation parameters in the process of spraying a metal die
Vlček, Ondřej ; Šotka, Pavel (referee) ; Krutiš, Vladimír (advisor)
This thesis, prepared for Škoda Auto, deals with the optimization of die casting simulation parameters in software ProCast. The aim was to develop and validate a methodology for inputting die spray parameters. The optimization itself was performed on a high pressure die casting simulation for an engine block casting. The temperature field was taken from the real die using a thermographic camera and then compared with the simulation. The parameters of the simulation were adjusted according to the experimentally obtained data and literature, and the course of optimization required changing not only the parameters related to the external treatment, but also the material models, or changing the heat transfer coefficient between the die and the casting. By the procedure, the temperature field of the original simulation, which differed from reality by more than 100 °C, was optimised so that the results at the measured locations did not reach a difference of more than ± 20 °C. Therefore, the procedure used can be applied as the required methodology for optimising further simulations.
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